History of Yarra Valley Farms | Vision | Service Partnerships | Point of Difference

Yarra Valley Farms and each of our franchisees are basically in a partnership, together servicing the hospitality industry; together doing the job that most competitors try to do on their own. Because of the very nature of the industry and the required early morning market starts, our competitors find it hard to do all the things needed to be successful in this industry: buy produce, pack, deliver, support customers and grow their business.

Yarra Valley Farms' strategy is to service the Hospitality Industry via a dedicated network of franchisees. We believe that this approach is the most cost efficient method to deliver Fruit & Vegetables to the Hospitality Industry, whilst providing a superior level of service. This is largely because of the dedication that owner-drivers can give to their customers whilst having the support of a large infrastructure like Yarra Valley Farms to take orders, buy, pack, provide produce information and more.